《蓝海战略》一书中谈到:在过度拥挤的产业市场中,硬碰硬的竞争只能使企业陷入血腥的“红海”,即在竞争激烈的已知市场空间中,与对手争抢日益缩减的利润额,将越来越难以创造未来的获利性增长。中国兵器工业第五八所所长岳曾敬用一种新的战略观念引领着该所的产品研发找,到并创造出带来高附加值的一片片“蓝海”。 The Blue Ocean Strategy said: In an overcrowded industrial market, hard-line competition can only get companies into the bloody “Red Sea,” where competition for more and more competitors is shrinking in the highly competitive and well-known market space Profit margins will make it increasingly difficult to create profitable growth in the future. Yue Zengjing, director of China Ordnance Industry No. 58, led the R & D of the institute with a new strategic concept to find and create a piece of “Blue Ocean” that brought high added value.