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在现有立法框架之下,企业对于自身的商标保护往往只通过商标申请注册来实现,从而忽视了商标注册之前的使用证据保存以及注册之后的商标管理问题。文章希望通过分析我国现有的商标立法情况,针对其存在的不足为我国企业自身商标使用保护寻找合理路径,包括做好保存商标使用证据、及时申请注册以及后期商标管理等事项。
Under the current legislative framework, the protection of trademark for itself is often only achieved through the application for trademark registration, thus neglecting the preservation of the use evidence before trademark registration and the trademark management after registration. The article hopes to find out a reasonable way to protect the use of trademark in our country through analyzing the existing situation of trademark legislation in our country, including the application of the evidence of preservation of trademark, the timely application for registration and the management of trademark in the later period.