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在国内外市场竞争中,一个企业要想大显身手,就必须十分注重名牌战略的实施,以提高企业及产品的知名度。然而,在如何实施名牌战略上,一些企业却不得要领。总结国内外一些企业的成功经验,可以采取以下七个方略: 1.采用先进标准,以质量优良创名牌 产品质量优良,是创名牌的重要物质基础,而要提高产品质量,就必须积极采用先进标准。许多名牌厂家的产品,都采用了高于国际标准的内控标准,从而有效地促进了
In the domestic and foreign market competition, a company must pay great attention to the implementation of the brand strategy in order to increase the visibility of the company and its products. However, some companies have no way to implement the brand strategy. Summarizing the successful experiences of some companies at home and abroad, you can adopt the following seven strategies: 1. Adopt advanced standards, create excellent brand products with excellent quality, and be an important material foundation for creating famous brands. To improve product quality, you must actively adopt advanced technologies. standard. Many brand-name manufacturers’ products have adopted internal control standards higher than international standards, effectively promoting