运用文献资料法、逻辑分析法以“运动成都”为例,对全民健身品牌打造的相关问题进行研究。笔者认为打造“运动成都”全民健身品牌,是一项长期、复杂而又讲究技巧的工程,需要抓住市民的心理,整合宣传资源,多种手段并用,才能达到效果。 By using the method of literature and data analysis and logical analysis, this paper studies the related issues of building a national fitness brand with the example of “Sports Chengdu”. The author believes that in order to create a “sports Chengdu” national fitness brand, it is a long-term, complex and skill-oriented project that needs to seize the public’s psychology, integrate publicity resources, and use various means in order to achieve results.