伴随着经济的发展,艺术领域也成为人们日常生活的一部分,艺术品被赋予商业价值,融入大众文化,从市场营销的角度审视艺术品更具有发展的意义,本研究以曾经有过一次羊毛纤维艺术品购买经历的消费者为采样对象,采用问卷调查的方法掌握他们对艺术品品牌忠诚度、羊毛纤维艺术品购买意图的认识,并通过对调查结果的统计分析,研究羊毛毡纤维艺术品的购买意图及品牌忠诚度的相关内容。 With the development of economy, the field of art has also become a part of people’s daily life. Art is given commercial value, into popular culture, from the perspective of marketing to examine the more developmental significance of art. In this study, there was once a wool fiber Consumers who purchased art works were sampled, questionnaires were used to understand their loyalty to the art brand and their intention to purchase wool art. Through the statistical analysis of the survey results, the research on the art of wool felt fiber art Intention to buy and brand loyalty related content.