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目标读者:期刊评价的主体 期刊的信息选择与传播功能、文化普及与建构功能、舆论引导与感召功能都建立在读者对刊物的接纳与吸收的基础之上。对期刊来说,读者拥有对期刊定位、期刊内容、期刊形式、期刊经营的最终发言权,因为读者是市场的主体,失去了读者就等于失去了市场。 读者,内涵极为广泛的一个概念。不同性别、不同年龄、不同文化背景、不同人生经历的读者,他们在生
The target audience: the main periodical evaluation of journal information selection and dissemination of functions, cultural popularization and construction of function, media guidance and inspiration are based on the reader’s acceptance and absorption of the publication. For journals, the reader has the final say on journal positioning, journal content, journal format, and periodical management. Because readers are the main body of the market, losing the reader amounts to losing the market. Readers, a very broad conception of a concept. Different genders, of different ages, different cultural backgrounds, different life experiences of readers, they are students