随着网络的日益普及,网购作为一种新兴的消费方式也在逐渐改变着我们的生活。文章认为网购不同于传统的消费模式,在以互联网为平台,实现用户足不出户即可享受便利消费的同时,消费者不能像亲临实体店那样真实接触商品,对于商品的感知也无法做到直观体验。利用消费者感知利益的缺失,网购商家往往会做出展示不实商品信息或者虚假宣传的行为侵害消费者权益,因此法律规制显得愈发重要。 With the increasing popularity of the Internet, online shopping as a new mode of consumption is also gradually changing our lives. The paper argues that online shopping is different from the traditional mode of consumption. With the Internet as a platform, users can enjoy convenient consumption without leaving home. At the same time, consumers can not really contact with the products as they visit the physical stores, nor can they perceive the products Intuitive experience. The use of consumer perception of the lack of benefits, online shopping businesses often make false product display information or false propaganda behavior against the rights and interests of consumers, so the legal regulation is even more and more important.