今天,不论是传媒业、广告业还是营销界,用“日新月异”来形容绝对不为过。仅仅是最近十年,媒体业就经历了从传统的平面、广播、电视媒体向以互联网和手机为代表的新媒体的转变,厂商也无法像过去一样从传统媒体的广告中获得如此多的利润。现在的广告在更多样化的平台上被赋予了更多的意义。 Today, whether it is the media industry, advertising or marketing, with “rapid change” to describe absolutely not an exaggeration. It is only in the recent decade that the media industry has undergone a shift from traditional print, radio and television media to new media represented by the Internet and mobile phones, and manufacturers have not been able to make as much profit from traditional media advertisements in the past . Today’s ads are given more meaning on a more diverse platform.