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对于广告人来说,新的一年总是从当年的9月就已经开启;拜访、需求聆听、投播案例建议、招商会、关于2015的大幕在收获的秋季已然升起,而所有的准备都是为了来年更好的收获。2014年,电视媒体仿佛获得了重生。电视人加速拥抱经济、市场、新媒体,与互联网、移动终端的关系从“竞争”发展到“竞合”;在多屏林立的环境中,找回了受众基数最大、最适宜家庭陪伴的“媒体自信”。与此同时,马太效应导致各级电视媒体之间的分层也愈加明
For the advertisers, the new year is always open from September of the same year; visits, demand hearings, cast case suggestions, investment associations, the curtain on 2015 are already rising in the fall of harvest, and all Preparation is better for the coming year. In 2014, the television media seemed to have been born again. TV people accelerate the embrace of economy, market, new media, and the Internet, the relationship between mobile terminals from “competition ” to “competing ”; in a multi-screen environment, retrieve the largest audience base, the most appropriate Family companionship “Media Confidence ”. In the meantime, the Matthew Effect has also led to a clearer layering of the television media at all levels