最近,重庆市一家房地产公司在全国率先推出了购房券,以此来招徕顾客,希望促进楼盘销售,撬动刚性需求。武汉、南京、杭州等城市的部分房地产开发企业也纷纷效仿,推出了类似的购房消费券。媒体怎样看待发放购房券这一“高招”呢? Recently, a real estate company in Chongqing in the country launched the first purchase coupons, in order to attract customers, hoping to promote real estate sales, leveraging rigid demand. Some real estate development enterprises in cities such as Wuhan, Nanjing and Hangzhou also followed suit and launched similar purchase vouchers. How do you think the media issued a purchase coupon this “trick”?