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随着我国宗教旅游的开发与管理日渐深入,旅游者的类型研究显得尤为重要。本文选取苏州寒山寺为实证研究景区,收集了340份旅游者样本数据。经因子分析后得到“祈愿消灾型动机”、“精神感召型动机”、“休闲观光型动机”、“环境影响型动机”和“学术研究型动机”5个公因子,基于此进行聚类分析,结果表明宗教旅游者可以分为三类,分别命名为宗教感召型旅游者、多重目的型旅游者和休闲观光型旅游者,并得到不同类型的宗教旅游者之间的旅游动机存在一定差异。
With the deepening of the development and management of religious tourism in our country, it is very important to study the type of tourists. This paper selects the Hanshan Temple in Suzhou as an empirical research area and collects 340 sample data of tourists. After the factor analysis, we get the motivation of disaster relief type, the motivation type of spiritual motivation, the leisure tourism type motivation, environmental impact type motivation and academic research motivation, Based on this, the result of cluster analysis shows that religious tourists can be divided into three categories, which are named religious-inspired tourists, multi-destination tourists and leisure tourists, respectively, and get different types of There are some differences in tourist motivation between religious tourists.