如何充分发挥广告在市场竞争中的优势,是目前我们迫切需要研究的问题之一。通过宣传广告商品的优秀品质,反映广告商品价廉物美的特征或者巧用数字阐述商品特性,往往能更有效的实现与受众的双向沟通,从而达到广告促销的目的。 How to give full play to the advantages of advertising in the market competition is one of the problems that we urgently need to study now. By promoting the excellent quality of advertising products, reflecting the features of cheap advertising products or using figures to elaborate on product features, it is often possible to more effectively communicate with audiences in two directions so as to achieve the purpose of advertising promotions.