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“标识”为什么念“biaoshi”而非“biao zhi”?标识也能改变世界?真正高品质的标识系统远非是造型效果堪比景观小品那么简单,更要涉及建筑理念上的布局规划?标识不是LOGO,标识不是标牌,标识也有年投资上百万的标识研究院?优秀的标识设计师竟然要通晓建筑、景观、工业设计、经营管理等综合知识?——在西利标识董事长张西利教授般的言谈风格里,你会找到详尽而到位的解释。
“Logo ” Why read “biaoshi ” rather than “biao zhi ”? Logo can change the world? The real high-quality logo system is far from styling effect comparable to the landscape sketch so simple, but also to the architectural concept On the layout of the plan? Logo is not LOGO, logo is not a sign, the logo also has millions of years of investment in the Institute of identification? Excellent logo designers should be proficient in architecture, landscape, industrial design, management and other comprehensive knowledge? Identify Professor Zhang Xili, chairman of the style of talk, you will find a detailed and in place explanation.