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创意一直是最重要的——那是我们的一切。如果想法不够有创意和有参与性,就不能制造出一种关联。Tom Eslinger,1998年加入新西兰Saatchi & Saatchi任创意总监,开始为品牌打造移动创意。最近一段时间他为丰田、3M、可口可乐、T-Mobile和Visa等品牌打造了AR案例。现在他驻任伦敦,领导Saatchi & Saatchi全球的数字创意业务。他曾多次揽获戛纳狮子奖。在2007年主持戛纳创意节网络类别评审工作之前,他曾担任国际网络奖和钛狮奖的评委。
Creativity has always been the most important - that’s all for us. If the idea is not creative enough and participatory, can not create a kind of association. Tom Eslinger, who joined Saatchi & Saatchi in New Zealand in 1998 as creative director, began building mobile ideas for the brand. Most recently he has created AR cases for brands like Toyota, 3M, Coca-Cola, T-Mobile and Visa. Now he is based in London, leading Saatchi & Saatchi’s global digital creative business. He has won numerous Cannes Lions awards. Before judging Cannes Creative Festival Network Category in 2007, he served as a judge of the International Internet Awards and the Titanium Lion Award.