经济全球化对我国 营销环境的影响 经济全球化给企业带来前所未有的机遇，然而，企业要把握机遇，就必须转变观念，认清营销环境新趋势，这样才能制定相适应的营销战略和组织战略，使企业在日益激烈的环境中立于不败之地。本文根据我国的经济环境，从企业角度出发，简要分析我 Economic globalization has an impact on the marketing environment in our country. Economic globalization has brought unprecedented opportunities for enterprises. However, enterprises must change their concepts and understand the new trend of marketing environment in order to make appropriate marketing and organizational strategies , So that enterprises in an increasingly fierce environment in an invincible position. This article based on China’s economic environment, from a business perspective, a brief analysis of me