一、美国的新产品营销测试现况要推出一件新产品是项艰巨的任务。在公司作出抉择前,先要生产出一个原型,然后在几个目标群内进行测试,将所制造的产品售给每个测试城市中的商店,开展适合当地特点的广告运动,并在测试期内对向每个市场提供购货日记帐记录的2,000户家庭支付报酬;数月后,市 First, it is a daunting task for the United States to launch a new product to test the status of new product marketing tests. Before the company makes a choice, it is necessary to produce a prototype, then test it in several target groups, sell the manufactured products to the shops in each test city, carry out advertising campaigns suitable for the local characteristics, and during the test period. Within 2,000 households that provide records of purchase journals for each market, payment is paid within a few months;