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自微信公众平台诞生,用户激增,惊人的数据吸引着无数商家的眼球,庞大的人群后面隐含着巨大的商机。于是,在对大学生购物以及消费习惯充分调研的基础上创建大学校园微信服务平台,打造专属大学生的购物平台。校园微信服务平台是针对在校大学生的消费而建立的新型购物平台,注重客户体验,致力于服务在校师生以及周边居民,通过手机微信的使用方便的特点进行微信营销,为目标客户提供休闲零食,饮料,生活日用品等。
Since the launch of WeChat public platform, the user surge, amazing data to attract the attention of countless businesses, a huge crowd implies a huge business opportunities behind. Therefore, based on the full investigation of college students shopping and spending habits to create a university campus WeChat service platform, to create exclusive shopping platform for college students. The campus WeChat service platform is a new type of shopping platform designed for the consumption of undergraduates. It focuses on the customer experience and serves the teachers, students and residents in the school. WeChat is marketed to the target customers through the convenient use of mobile WeChat. Snacks, beverages, daily necessities and so on.