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贵州民族旅游具有后发优势,特别是以苗族村寨旅游的发展,在全国逐步收到欢迎。贵州苗族村寨旅游营销模式在实践过程中,还存在以下几个方面的问题:一、营销服务意识跟不上以西江千户苗寨为例,由于大量游客涌入所带来的文化变异,违规建房对景区整体形象造成的环境破坏,以及景区目前所存在的过度商业化等问题,使得游客满意度与忠诚度不断下降。尤其是假日高峰期间,景区食宿价格猛涨以及交通拥堵等,
Guizhou ethnic tourism possesses the advantage of backwardness, especially in Miao village tourism development, and gradually receive the welcome in the country. Guizhou Miao Village tourism marketing model in practice, there are still the following aspects: First, the awareness of marketing services can not keep up Xijiang 1000 Miao Village, for example, due to the influx of a large number of tourists brought about by cultural variation, irregularities The destruction of the environment caused by the overall image of the building and the over-commercialization of the scenic area now make tourists’ satisfaction and loyalty declining. Especially during the peak of the holiday season, the soaring price of accommodation and accommodation in the scenic spots and traffic jams,