公共关系最初是作为一种管理手段在本世纪八十年代初进入我国的,虽然至今才有十几年的时间,但公共关系事业在我国已有了较快的发展,可当我们回顾我国公共关系事业十几年发展的历史并展示其现状时,常给我们更多的则是冷静与思考。 一、公共关系事业在我国发展的机遇与危机并存 (一) 确立社会主义市场经济体制为进一步发展我 Although public relations was first introduced into our country as a management tool in the early 1980s, it has been more than 10 years since its establishment. Public relations has enjoyed a rapid development in our country. However, when we review our public When it comes to the history of more than a decade of career development and its status quo, what often gives us more is calmness and thinking. I. Coexistence of Opportunities and Crises in the Development of Public Relations in Our Country (I) Establishment of a Socialist Market Economic System In order to further develop me