先讲一个故事。许嘉森是广州益善生物技术有限公司总裁,2006年他结束了在美国的博士后工作回国创业。和大多数海归创业者一样,他经历了团队组建、市场调研、产品研发、市场低谷、产品下线等一系列过程。为了市场推广,他最多时一年当中做过100多场演讲,曾经连续工作56个小时,白天忙着研发,晚上对着电脑做 Tell a story first. Xu Jiasen is the president of Guangzhou Yishan Biotechnology Co., Ltd. In 2006, he ended his postdoctoral work in the United States to start his own business. Like most returnees, he has gone through a series of processes such as team formation, market research, product development, market downturns and product off-line. In order to promote marketing, he has done more than 100 speeches in most of the year. He has worked continuously for 56 hours during the day and is busy with research and development during the daytime. At night, he is facing the computer