“十年树人,百年品牌”。企业第三品牌即雇主品牌,是一种品牌人力学新论,旨在揭示一个崭新的品牌天地。雇主品牌是继企业形象品牌、产品品牌之后的第三种品牌,它是以雇主为主体,以核心雇员为载体,以为雇员提供优质与特色服务为基础,旨在建立良好的雇主形象,提高雇主品牌在人才市场的知名度与美誉度,从而汇集优秀人才,提高企业核心竞争力的一种战略性品牌建设。 “Ten years of people, a hundred years brand”. The third brand of an enterprise, the employer brand, is a new theory of brand human mechanics and aims to reveal a brand new world. Employer brand is the third brand following the company's image brand and product brand. It is based on employers and uses core employees as the carrier to provide employees with quality and distinctive services. It aims to establish a good employer image and improve employers. The brand's popularity and reputation in the talent market, which brings together outstanding talents and enhances the company's core competitiveness as a strategic brand building.