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前几天去青岛参观了海尔集团,对海尔“走向世界”有了更深感触。短短几年,海尔产品已销往近100个国家,在全球建了13个工厂和18个贸易中心。他们还在美国建起了海尔大厦,利用当地资本和人力资源来做海尔品牌。 有人提出:“我们既要追求GDP,更要追求GNP(在国内外新生产商品和服务附加值总和)。”如果把国内市场比作“碗”,把国外市场比作“锅”,所谓追求GNP,实际上就是“吃着碗里看着锅里”;不满足于争占国内市场份
A few days ago to Qingdao to visit the Haier Group, Haier “to the world” have a deeper feeling. In a few short years, Haier products have been sold to nearly 100 countries, built 13 factories and 18 trade centers in the world. They also built the Haier Building in the United States, making use of local capital and human resources to make the Haier brand. Someone put forward the following: “We must not only pursue GDP, but also pursue GNP (the added value of newly-produced goods and services at home and abroad).” If we compared the domestic market to “bowls” and compared foreign markets to “pots,” the so-called pursuit GNP, in fact, is “eating the bowl and watching the pot”; not satisfied with the domestic market share