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8月刊中我们提到,互联网对汽车后市场的改造主要集中在汽车配件用品销售、维修保养服务、用车、金融等领域,其中维修保养服务的发展模式较为清晰,市场规模较大。目前,国内的维修保养服务提供商主要有三种模式:以途虎养车、养车无忧为代表的电商自营型,以E保养、博湃为代表的上门服务型和以点点养车、车典典为代表的导流平台型。今天我们来关注一下上门服务型,从几个代表企业来看看上门保养到底是不是个好生意。虽然上门保养行业的创业公司众多,在这里我们选择了几家具有代表性的公司进行分析,分别是行业的开拓者卡拉丁、首创博湃和博湃e两个细分品牌的“大博湃”、扩张迅速的后起之秀e保养、最具极客精神的车极客、以及科班出身的美孚1号移动车养护。
We mentioned in the August issue that the transformation of the Internet into the aftermarket will mainly focus on sales of auto parts, repair and maintenance services, vehicles and finance, among which the development mode of maintenance and repair service is clearer and the market size is larger. At present, there are mainly three types of service providers in China. They are self-service providers such as Tianyu Automobile and Car Carefree, on-site service representatives represented by E Maintenance and Bo Pai, Representative of the diversion platform type. Today, we pay close attention to home-service type, from a few representatives to look at home care in the end is not a good business. Although there are many start-up companies in the home care industry, here we have selected several representative companies to conduct analysis, namely the industry pioneer Carradine, the first Bo Pai and Bo Pai e two sub-brands Promising expansion of e-maintenance, the most geeks car geeks, as well as the Corps class Mobil 1 car maintenance.