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自学生时代起,毛泽东就对板报、壁报以及布告、标语、对联等面上直观传播媒介非常重视,其在晚年对大字报这种特殊的面上直观传播工具的推介和利用,更是在一定程度上给20世纪50-70年代中国社会的发展带来巨大而深刻的影响。毛泽东关于面上直观传播思想主要包括重要性与适宜性、宣教性与组织性、服务性与普及性、政治性与战斗性等方面。毛泽东早期的面上直观传播思想比较求实,比较重视板报、壁报等作为传播工具的宣传、教育功能,而到了晚年,毛泽东更重视板报、壁报尤其是大字报传播的批判功能,期望利用它们达到更好地为革命斗争和社会主义建设事业服务的目的,但是其结果却是事与愿违。毛泽东面上直观传播思想的产生是多方面主客观因素促成的。
Since the student days, Mao Zedong has attached great importance to the visual media on bulletin board, poster, bulletin, slogan and couplet. In his later years, Mao Zedong promoted and utilized the special visual communication tools of posters, To a great extent, it has brought tremendous and profound influence on the development of Chinese society in the 1950s-1970s. Mao Zedong’s thinking on the visual communication on the surface mainly includes the importance and suitability, mission and organization, service and popularization, political and combat and so on. In his later years, Mao Zedong paid more attention to the critical functions of bulletin boards and wall posters, especially the spread of posters, and hoped to make use of them to achieve even greater prominence. Well for the purpose of the revolutionary struggle and the cause of socialist construction, but the result is contrary to expectations. The emergence of Mao Zedong’s intuitive communication idea is caused by many subjective and objective factors.