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综合运用经济学与传播学知识来研究信息经济中的现象,以高校新闻网主页栏目为样本,来分析栏目信息消费的基本特征,进而得出信息消费边际效用变化的规律,即高校新闻网主页栏目信息消费的边际效用峰值变化多样,边际效用趋势图呈交互增减状且边际效用增减速度较快,主页栏目信息消费主体为高认知水平的消费者的结论。
Using the knowledge of economics and communication to study the phenomena in the information economy, taking the main part of university news network as a sample to analyze the basic characteristics of the information consumption of the section, and then get the law of the marginal utility of information consumption, that is, The marginal utility of column information consumes a variety of peaks, the marginal utility trend is interactively increasing and decreasing, and the marginal utility increases and decreases rapidly. The consumer of main column information consumes high cognitive level.