身为品牌商,我想对有志于成为企业设计师的选手们提出一些建议。品牌设计要考虑消费者的需求以及作品是否能在日常生活中落地。凡是顺利实现市场转换的设计作品,设计师都在前期对目标消费者作了很多研究,比如,消费者会在什么样的场合穿,为什么而穿等等。企业设计师还要兼顾到品牌运作的难易程度,有些设计理念非常好,但是制作成本却特别昂贵,这样的项目毫无疑问会被拿掉。 As a branded merchant, I’d like to make some suggestions for those interested in becoming business designers. Brand design to consider the needs of consumers and whether the work in the daily life of the floor. For those who successfully implement the market transformation design, designers have done a lot of research on the target consumers in the early stage, for example, what kind of occasions consumers wear, why wear and so on. Corporate designers also take into account the ease of operation of the brand, some design concepts are very good, but the production costs are particularly expensive, such projects will undoubtedly be removed.