摄影艺术是一种瞬间平面造型艺术,它的特殊性在于能够借助照相机的机械性原理与感光材料化学性的强大的记录功能,创造出丰富多彩的艺术形象,构建与营造摄影画面的艺术美感。广告摄影作为摄影艺术的主要门类,在现代商品社会和图像信息化时代起到了巨大的宣传与引领作用。广告摄影的主要作用是通过图片来反映商品的属性,使看到商品图片的消费者产生购买的欲望,从而达到促进商品销售的目的。早期的广告摄影表现商品的方式,往往是很直接与直观的展现商品的外观,在图片的视觉设计上比较简单。但是随着商品社会越来越激烈的竞争和人们对于美的要求的不断提高,广告摄影如何通过一张平 Photography art is a kind of instant graphic art. Its specialty is that it can create a colorful artistic image and create and create the artistic beauty of photography by means of the mechanical principle of the camera and the powerful recording function of the photographic materials. As the main category of photography art, advertising photography has played an enormous role of publicity and guidance in the modern commodity society and the image information age. The main function of advertising photography through the image to reflect the attributes of the goods, so that consumers see the product images have the desire to buy, so as to achieve the purpose of promoting the sale of goods. Early advertising photography performance of the goods, often very direct and intuitive display of the appearance of the product, the visual design of the picture is relatively simple. However, with the increasingly fierce competition in the commodity society and the ever-increasing demands of the United States,