一个广告可以不够优秀,但一定不能没有销售力。你服务的产品最后死了,还有什么可以值得骄傲呢?广告是一场游戏,但绝非儿戏!这是我一直强调的原则,也是我非常重要的广告观念。广告人,只有抱着游戏的心态去面对你的职业,才能让你在繁重苛刻的环境中,保持积极热情,开放向上的心态。 An advertisement may not be good enough, but it must not be without sales force. What products you serve are dead, what else can I be proud of? Advertising is a game, but not a kid! This is a principle that I have always stressed, but also my very important advertising concept. Advertisers, only the attitude of holding the game to face your job, in order to allow you in a harsh environment, maintain a positive and enthusiastic, open-minded attitude.