2002年的新年钟声将中国正式带入了WTO世界贸易组织。面对一个全球的市场竞争环境,中国药店将如何在营销战略、营销手段等方面加以调整才能适应这一变化?在新的市场环境中,如何来洞察竞争模式、格局的演变?而面对这些演变,药店又该如何去应对才能保持强劲的竞争力?这些问题都需要药店的经营者们认真加以考虑。 New Year’s bells in 2002 brought China formally to the WTO World Trade Organization. Faced with a global market competition environment, how will Chinese pharmacies adjust to such changes in marketing strategy and marketing tactics to adapt to this change? In the new market environment, how to understand the evolution of competitive modes and patterns? In the face of these Evolve, how should the pharmacy deal with it in order to maintain the strong competitive ability? These problems all need the pharmacy operator to consider seriously.