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在现代经济生活中,无时无处不与广告接触,置人们于广告的大千世界里。广告的图像、文字、语言、音响等都与广告的效果息息相关。广告语言文字要做到诚、趣、真、特、巧、简。 诚广告的语言艺术首先就应讲究一个“诚”字。有一家小商店,无论是商品的花色品种、价格,还是门面的大小、装璜、卫生状况及所处位置等条件,都不比其他邻近商店出色,然而它的生意却远比其他商店兴隆。其奥妙竟在该店店门的一幅对联:“童叟无欺,人品重于商品;货真价实,卖货不卖良心。”它体现了该店以诚待人的服务宗旨。又如某药店一联“但愿世间人无病,何愁架上药生尘。”语言极为诚恳,充满关怀之情,令人过目难忘。
In modern economic life, contact with advertisements everywhere, set people in the vast world of advertising. Advertising images, text, language, sound, etc. are closely related with the effect of advertising. Advertising language to be honest, fun, really, special, clever, Jane. Sincerity advertising language art should first pay attention to a “sincere” word. A small shop, no matter the type of product, the price, the size of the facade, the decoration, the hygiene conditions and the location, are not superior to other neighboring stores, but its business is booming much more than other stores. Its mysterious actually shop in the store a couplet: “Childless, product quality over the goods; genuine, selling goods do not sell conscience.” It reflects the shop to treat people with sincerity. Another example is a pharmacy, “I hope the world is free of disease, why worry about framed medicine dust.” Language is very sincere, full of caring, memorable.