一、前言 曾几何时，各电视台黄金时段的广告招标现场成了各家大企业竞逐的舞台。为了能在收视率高、影响力大的电视栏目中露脸，争夺标王的头衔，企业的老总们往往不惜一掷千金，以决雌雄。 企业投入大笔资金做电视广告，一方面有利于建立良好的企业形象，另一方面有利于产品 I. Preface Once upon a time, the prime time of advertisements for various television stations has become a stage for competition among large companies. In order to be able to show off their faces in high-profile and influential TV columns and compete for the title of the king, company bosses often do not hesitate to spend big sums of money to decide whether they want to. Companies invest large sums of money in TV commercials, on the one hand, they are conducive to the establishment of a good corporate image, and on the other hand are beneficial to products.