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标志是运用非语言的方式向外界传送企业所要表达的意思,并在日常生活中能引起人们注意的图形。标志设计中色彩和风格的统一十分重要。标志以其明确的信息、醒目的标志、独特的风格、鲜明的色彩来发挥重要的作用。其中色彩和风格在标志设计中占据及其重要的地位,其中色彩与风格的统一是现今标志设计的主流方向,色彩能在一定程度上营造一种风格,所以两者之间的关系值得探讨。本文以标志设计的基本出发点,从标志设计的色彩、风格的特点进行阐述,综合性的分析了在标志性设计中色彩和风格统一的方面。
Logo is a non-verbal way to convey to the outside world to convey the meaning of business and in daily life can draw attention to the graphic. The unity of color and style in the logo design is very important. Signs with its clear message, eye-catching signs, unique style, distinctive color to play an important role. Among them, color and style occupy an important position in the logo design. The unification of color and style is the mainstream direction of today’s logo design, and the color can create a style to a certain extent. Therefore, the relationship between the two is worth discussing. In this paper, the basic starting point of the logo design is elaborated from the color and style characteristics of the logo design, and a comprehensive analysis of the unity of color and style in the landmark design is made.