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在标志创意设计中,将视觉传达设计里所描绘的客观图形和在创意时运用的意象思维表达方式相互整合所形成的视觉形态,能使受众通过想象和联想的延伸在思想和情感上形成共鸣。文章以标志设计的“形”与“意”为主要探讨重心,论述形与意整合后,在标志设计传达中所产生的重要视觉作用。
In logo design, visual patterns formed by the integration of the objective graphics depicted in the visual communication design and the graphical representations of the images used in the creative process, enable the audience to resonate both emotionally and emotionally through the extension of imagination and association . The article focuses on the “” and “meaning ” of logo design and discusses the important visual effects that result from logo design communication after the integration of form and meaning.