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以零售为导向的品牌和公司,对服装业务和市场的控制能力、发展潜力与机会远远大于单纯依赖分销发展的批发模式。因此,就设计而言,如何帮助这类公司实现发展和跨越,就成为当今服装设计和设计管理的首要问题。
Retail-oriented brands and companies have far greater potential and opportunities for controlling the apparel business and the market than wholesale models that rely solely on distribution development. Therefore, in terms of design, how to help such companies to achieve development and leapfrogging has become the primary issue in today’s fashion design and design management.