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经过长时间的积累,中国零售企业连锁经营国际化具有了一定规模优势及资金和管理优势,但同时还存在核心竞争力缺乏等劣势,必须抓住中国政府高度重视实施“走出去”战略契机,集中精力应对全球零售连锁巨头竞争的威胁。借鉴全球知名零售连锁企业沃尔玛和7-11公司在商品采购、配送、销售和服务等方面的经验,国内零售连锁企业应实施加强企业文化融合、选择合适的业态组合经营模式、科学设置经营网点并建设高效的配送网络、实行差异化竞争打造具有竞争力的品牌等措施,有效促进与国际市场的接轨。
After a long period of accumulation, the internationalization of chain retailing in China has certain scale advantages and capital and management advantages. However, there are still some disadvantages such as the lack of core competitiveness. It is necessary to seize the Chinese government’s emphasis on implementing the strategy of “going global” The opportunity to focus on the global retail chain giants competition threat. Drawing on the experience of Wal-Mart and 7-11, the world’s leading retail chains, in the procurement, distribution, sales and service of goods, the domestic retail chain enterprises should implement the integration of corporate culture, select the appropriate combination of business modes, set up scientific management outlets Efficient distribution network construction, implementation of differentiated competition to create a competitive brand and other measures to effectively promote convergence with the international market.