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2016年,中国汽车产销双双超过2800万辆,可以想见,从新车销售到金融支持、保险服务,到维修保养、配件销售,再到二手车、汽车再制造,每个环节都在融合发展,充满着商业契机。随着汽车保有量的持续增长,中国汽车后市场规模也不断膨胀,已达到超过万亿元的市场规模。尽管4S店仍然是消费者首选的渠道,但经验丰富的车主已经转向连锁门店和线上平台,以期获得同样高品质,但成本更优的解决方案。
In 2016, the production and sales of automobiles in China both exceeded 28 million vehicles. It is conceivable that from the sales of new vehicles to the financial support, insurance services, maintenance and repair, spare parts sales, to second-hand cars and automobile remanufacturing, every link is merging and developing. Business opportunities. With the continuous growth of car ownership, China’s auto market has also expanded, reaching more than one trillion yuan market size. Although 4S stores are still the preferred channel for consumers, seasoned car owners have turned to chain stores and online platforms with the same high-quality but cost-effective solutions.