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上世纪90年代末,以家用电器产品为代表的日本制造业深陷困局之中,中国家电制造业的低成本竞争优势给高高在上的日本品牌造成了强烈的冲击。不过,庞大的中国市场是日本企业难以割舍的再生之地,于是,从2004年开始,日本家电企业悄然间开始了在中国市场的绝地反击,或独资、或合资、或投资,日系家电企业对中国市场新一轮的“抢攻”已经开始。
In the late 90s of last century, Japan’s manufacturing industry, represented by household electrical appliances, was in a deep dilemma. The low-cost competitive advantage of China’s home appliance manufacturing industry has strongly impacted the top Japanese brands. However, the huge Chinese market is hard to break away from Japanese companies to reborn, so from 2004 onwards, Japan’s household electrical appliance enterprises quietly started in the Chinese market Jedi counterattack, or sole proprietorship, or joint venture, or investment, Japan’s household electrical appliance enterprises A new round of Chinese market, “Robbery” has already begun.