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近年来,涉农电子商务发展迅速,陆续出现了“个人”、“淘宝村”、“淘宝县”和“垂直型平台”等一系列涉农电子商务发展模式,在涉农电子商务和农业产业化方面进行大量的创新和实践。本文认为“淘宝县”模式是最为适合现阶段新疆涉农电子商务发展的模式,并据此提出通过“淘宝县”模式加快新疆涉农电子商务和农业产业化的对策。
In recent years, the rapid development of agriculture-related e-commerce has brought about a series of development modes of agriculture-related e-commerce such as “personal”, “Taobao Village”, “Taobao County” and “vertical platform” In agriculture-related e-commerce and agricultural industrialization carried out a lot of innovation and practice. This paper argues that the model of “Taobao County” is the most appropriate model for the development of agriculture-related e-commerce in Xinjiang at this stage, and accordingly puts forward the countermeasures to speed up Xinjiang’s agricultural-related e-commerce and agricultural industrialization through the “Taobao County” model.