近两年,中国摩托车行业出现了市场低迷的现象,这与各厂家之间的盲目竞争有很大关系,而要想改变这种状况,改良竞争是燃眉之急。笔者认为,在此关键时刻,错位竞争当为良策。在冰箱行业,“海尔”以模糊控制、节能静音、变温变频等见长,“美菱”以保鲜取胜,“新飞”则以“无氟”吸引消费者,这丰富多彩的特色竞争使各厂家都拥有一定的消费者,从而形成了“百家争鸣”的局面,这对摩托车行业来说的确有一种深远的启示。中国摩托车工业经过上世纪90年代中期的高速发展后。自1997年便进入了发展的误区,无序竞争加剧,各厂家进行了你死我活的拼杀,结 In the past two years, there has been a market downturn in the motorcycle industry in China. This has a great relationship with the blind competition among manufacturers. To change this situation, it is urgent to improve competition. The author believes that at this critical moment, dislocation competition as a good policy. In the refrigerator industry, “Haier” is famous for fuzzy control, energy-saving mute, variable temperature and frequency conversion, “Meiling” to preserve fresh, “Xinfei” to “Fluoride-free” to attract consumers, this colorful competition features all manufacturers Have a certain amount of consumers, which formed a “one hundred schools of thought” situation, which for the motorcycle industry does have a far-reaching implications. After the rapid development of China’s motorcycle industry in the mid-90s of last century. Since 1997, it has entered the development of misunderstanding, disorderly competition intensified, the manufacturers carried out the killing of your life and death, knot