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一些研究关注了成熟旅游目的地内的权力问题,但没有注意到新兴旅游目的地决策形成过程中权力是如何呈现的。本文以山东省邹城市上九山村为案例地,以山东电视台对该村的新闻报道为分析对象,运用批评话语分析方法,探索该村向旅游目的地发展过程中利益各方的权力关系。研究认为,在旅游决策情境中,权力的运作与资本的积累与转化紧密相关,不同群体、地方和社会在意识形态层面的“现代性的异调”成为旅游发展决策的原始动力,并造成旅游决策场域中不平等的权力格局。要扭转这一局面,关键在于保证现代化背景下旅游目的地的资本正义。
Some studies have focused on the issue of power within mature destinations, but have not noticed how power is presented in the emerging travel destination decision-making process. This paper takes Shangsijiushan Village, Zoucheng City, Shandong Province as a case study. Taking Shandong TV station as an example, this article uses the critical discourse analysis method to explore the power relationship between stakeholders in the development of the destination. The study suggests that the operation of power is closely related to the accumulation and transformation of capital in the context of tourism decision-making, and the “heterogeneity of modernity” at the ideological level of different groups, places and societies has become the original driving force of tourism development decision-making Causes unequal power patterns in the travel decision-making field. To reverse this situation, the key lies in ensuring the capital justice of tourist destinations in the context of modernization.