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因市场环境的改变,数字媒体企业需要超越传统的广告模式,尝试“以用户为中心的市场营销”业务模式。这一进程中数字媒体企业必须克服哪些障碍?新的业务模式需要哪些能力的支撑?
Due to changes in the market environment, digital media companies need to go beyond the traditional advertising model to try their “user-centric marketing” business model. What barriers do digital media companies have to overcome in this process? What capabilities are needed for new business models?