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2009,中国日化行业发生了什么?这一年,似乎没有轰动一时的并购事件;也没有万众瞩目的大手笔营销;更缺少精彩绝伦的市场对决……。但在平静背后,中国日化行业却随着中国经济一起走过危机、走向复苏、走进超越。当我们年初还在大喊“抱团取暖”时,仅仅半年之后,经济已迎来复苏的曙光。作为与老百姓美丽生活息息相关的日化行业,更是走出了持续发展的阳光行情。
In 2009, what happened in China’s daily chemical industry? There did not seem to be any sensational mergers and acquisitions this year; there was no big-box marketing that attracted much publicity; and even the fantastic market showdown .... However, behind the calm, the Chinese daily chemical industry has gone through a crisis along with the Chinese economy, moving toward recovery and going beyond. When we were still yelling at the beginning of the year when we were “warming our clientele”, only half a year later, the economy has ushered in the dawn of recovery. As a daily life and the beauty of the people with a beautiful life, it is out of the sun for sustainable development.