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分析移动O2O用户信息需求的影响因素,为移动O2O应用开发和优化提供建议,并为其用户信息需求研究提供新的视角和理论基础。本研究在已有研究基础上,结合移动O2O用户特点,基于情境感知角度从用户情境、社会情境、技术情境、商家情境、环境情境五个维度构建了移动O2O用户信息需求影响因素模型。采用问卷调查和结构方程模型进行实证研究。实证分析结果表明:技术情境、用户情境、商家情境对移动O2O用户信息需求产生显著影响;社会情境通过用户情境和商家情境对移动O2O用户信息需求产生间接影响;环境情境对移动O2O用户信息需求没有显著影响。
Analyze the influencing factors of mobile O2O user information requirements, provide suggestions for mobile O2O application development and optimization, and provide a new perspective and theoretical basis for the research of user information needs. Based on the existing research and combined with the characteristics of mobile O2O users, this study constructs the influencing factors model of mobile O2O users information demand from five aspects of user context, social context, technical context, business context and environmental context from the perspective of context awareness. Empirical studies were conducted using questionnaires and structural equation models. The results of empirical analysis show that the technical situation, user context and business context have a significant impact on the demand for mobile O2O users. The social context indirectly influences the information demand of mobile O2O users through user context and business context. The demand of mobile context O2O users is not Significantly affected.