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当前,在社会主义经济迅速发展的背景下,人们的物质生活水平逐渐提高,进而为旅游业的发展注入了动力与活力。而借助旅游媒体来进行宣传与推广,则能够为强化旅游信息的传递、拓展客源开辟新出路,尤其是在当前网络媒体影响力逐渐增强的背景下,旅游媒体进行宣传与推广的渠道增加,进而为旅游业树立良好的市场形象、强化其竞争实力提供保障,促进旅游业的稳健发展。本文针对旅游媒体对旅游业发展的影响进行了研究与探讨,以供参考。
At present, under the background of the rapid development of the socialist economy, people’s material living standards have been gradually raised, which in turn has given impetus and vitality to the development of the tourism industry. With the help of travel media, publicity and promotion can open up new ways for strengthening the transmission of tourist information and expanding customer sources. In particular, under the current background of increasingly influential online media, the channels for tourism media to advertise and promote increase, Further, it will establish a good market image for the tourism industry, reinforce its competitiveness and provide a guarantee for the steady development of the tourism industry. This article aims at the influence of tourism media on the development of tourism industry for research and discussion for reference.