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衣食足而思保健——中国保健品市场管窥 去年.一个统计部门对35个省会城市和计划卒列市的近万户居民进行了调查发现;城市居民中近半数人服用或使用保健产品;64%的消费者认为保健强身是营养保健品消费的首选口素,并仍是令后的消费动机;在服用过保健口服液的消费者中,有32%的人有长期服用的习惯。据悉,汉生产营养保健品的厂家就有2000多家.产俏达2000亿无。口服液市场从1990年发展起来以来已有1600多种口服液问世。也消费时报》1994.10。19
Food and food and thinking of health - Chinese health products market review last year. A statistics department surveyed nearly 10,000 households in 35 provincial capital cities and planned cities. Nearly half of urban residents take or use health care products. 64% of consumers believe health care is the first choice for the consumption of nutritional health products. Mouth factor is still the motive for subsequent consumption; 32% of consumers who take oral fluids have long-term habits. It is reported that Han has more than 2,000 manufacturers of nutritional health products. Production reaches 200 billion. Since the oral liquid market was developed in 1990, more than 1,600 oral liquids have been available. Also Consumer Times 1994.10.19