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在市场经济条件下，对产品服务战略应引起高度重视，它是现代企业和代理商赖以生存和发展的重要课题。本文就服务战略的理念作出论述，并对具体实施方案进行设计，以期在工程机械行业的营销竞争中，不断扩大市场占有率，使企业立于不败之地。
Under the conditions of market economy, the product service strategy should be highly valued. It is an important issue for modern companies and agents to survive and develop. This article elaborates on the concept of service strategy and designs specific implementation plans in order to continuously expand the market share in the marketing competition of the construction machinery industry and make the enterprise invincible.