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核心竞争力是企业所特有的创造利润的竞争能力。当今社会,一个企业面临着来自方方面面的压力,要想在激烈的竞争中求生存,最有效的手段便是建立并保持企业独有的核心竞争力。通过对客户信息的管理建立客户与企业的良好关系是企业获取核心竞争力的有效手段。本文将介绍用户信息管理在航运企业管理中的作用。
The core competitiveness is the competitiveness of the enterprise to create profits. In today’s society, an enterprise faces pressure from all aspects. If it is to survive in the fierce competition, the most effective way is to establish and maintain its unique core competitiveness. Through the management of customer information to establish a good relationship between customers and enterprises is an effective means of access to the core competitiveness of enterprises. This article will introduce the role of user information management in shipping business management.