数是表示事物的量的基本数学概念。社会生活中的一切几乎都可用数字来表达,它是权衡轻重的天平,品评高下的砝码。然而,数字毕竟属于理性的范畴,它没有显著的外形,没有丰富的意蕴,在人们眼里,它似乎显得有点单调、冷漠、枯燥、乏味,那么在以创意取胜的广告语创作中,它能有独特的表达功效吗?其实,数字的恰当运用,如明星闪烁于苍穹,可使广告语增色不少。它既给人以量的形象,又给人以质的感觉;既可令人信服,也可 The number is the basic mathematical notion of the amount of things. Almost all of the social life can be used to express numbers, it is to weigh the balance, the weight of quality evaluation. However, after all, the number belongs to the category of reason. It has no obvious appearance and no rich implication. In the eyes of the people, it seems a little monotonous, indifferent, boring and boring. So in creative creations, In fact, the proper use of numbers, such as stars flashing in the sky, can make a lot of advertising slogan. It not only gives a person a quality image, but also gives a qualitative feeling; either convincing or not