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大学生网络意见领袖是意见领袖在大学生网络群体中的拓展和延伸,与现实中意见领袖和网络中其他意见领袖相比,他们的网络信息传播更迅速、影响更大、更容易为大学生所接受。大学生网络意见领袖是随着当今中国网络大环境、网民的不同层次需求以及当代大学生独特的身心特点而产生的,可以分为依据实体组织和虚拟世界的网络意见领袖两类,针对这两种意见领袖要采取不同的管理方式,总体来讲要加强对大学生网络意见领袖的监管、引导、沟通和培育。
The network opinion leaders of college students are the extension and extension of opinion leaders in the network of college students. Compared with other opinion leaders in reality and other opinion leaders in the network, their opinion leaders spread more rapidly, more and more easily and accepted by undergraduates. With the current network environment in China, the needs of Internet users at different levels and the unique physical and mental characteristics of contemporary college students, it can be divided into two categories: network opinion leaders based on entity organization and virtual world. According to these two opinions Leaders should adopt different management methods, on the whole, to strengthen supervision, guidance, communication and nurturing of network opinion leaders of college students.