近年来,随着生活水平的不断提高,普通大众业余时间休闲消费结构不断升级,随之推动影视业蓬勃发展,影城经营竞争格局日趋复杂,竞争态势愈发激烈。作为一家单体影城,江汉环球影城近年来经营中积极适应市场竞争,顺势而为,主动作为,在竞争呈白热化的武汉影城业态中独树一帜。 In recent years, with the continuous improvement of living standards, leisure consumption structure of ordinary people in their leisure time escalated, along with the vigorous development of film and television industry, the competition pattern of cinema business operation has become more and more complicated with increasingly fierce competition. As a single studios, Jianghan Universal Studios in recent years, business operations to actively adapt to market competition, taking the opportunity to take the initiative as a competitive white-hot competition in Wuhan Studios unique.